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Social media advertising is where the future is headed. The question is, are you a part of it?

Customer Experience, Personalization, and Relevant Content [+ Examples] | Campaign Monitor

Social media proves to be a powerful tool when it comes to growing your brand awareness. On the other hand, many reputable chief marketing officers agree that social media has a definite impact on brand awareness.

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Here are a few tips on how you can do so. Remember, every single step that you take to increase brand awareness with social media will impact the overall growth of your business in the long run. Inbound marketing is one of the most effective ways to generate targeted traffic to your website. However, if you leave you ignore the importance of social media in business, you will be limited to your inner circle of customers or the people that are already familiar with your market or brand. By putting in more effort in social media promotion, you create a whole new channel to draw in laser targeted inbound traffic and get more inbound links.

For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content.

by Nirmal Pal & Arvind Rangaswamy

But by having them share this content on the right time on Twitter or Facebook increases your reach 10X. Social media helps you connect to this larger, untapped segment of the market. By using social media , you diversify your marketing efforts in more than one way. Which is crucial to for your brand to make a mark in your niche.

The Power of Personalization

For instance, serious professionals may find your website via LinkedIn while the younger crowd or the millennials may find you on Instagram. Each piece of social media content that you create is a new door for new customers to enter. Ultimately, it boils down to creating enough high quality content that you can post on social media sites, and in the process attract high-converting inbound traffic.

Every seasoned social media marketer knows that there is some connection between social media and search engine optimization. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web. You get more exposure. And you have multiple channels to draw people towards your business. There is massive amounts of content being created and shared on the social web.

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  6. This content can easily be discovered by users with the help of keyword search, hashtags, etc. This may lead them to look you up on LinkedIn and learn more about your business.

    12 stats that prove why personalisation is so important

    The social media world is evolving and is so is the SEO arena. And there are high chances that social signals may start having affect on your rankings. So why not be prepared by building your social media presence with valuable content? Getting quality leads is only one part of the equation.

    The other part is converting those into sales. Can social media help you increase your conversion rates?

    Focus: Customer

    The answer is a resounding yes, but only, if you do it the right way. Here are some ways you can use social media for better conversion rates. There are many ways that social media can impact conversions and help you increase sales. But for that, you need first to understand the importance of social media in business and take the necessary steps. Check out our pricing page to see how we can work together to help you get better conversions. These once unrealistic, fantasy technologies are suddenly becoming commonplace in our day-to-day lives enabling us to transact as fast as any dealing room.

    Customers expect personalised services and this demand has now spread to financial services. Bank clients also demand the security offered by banks needs to be extended into cyber for all our protection. To this end, RBS recently rolled out fingerprint identification for customers on mobile banking apps and Halifax trialled heartbeat ID Technology for people using wearable technology.

    Once the fingerprint is enrolled, the user only needs to place the finger on the card to authenticate their identity and initiate payment. Bordering on science fiction, the face recognition feature opens the phone and payments can be made from it without the user having to remember increasingly complex passwords. This reflects the growing need for banks to provide customers with greater convenience, personalisation, immediacy and security, as failure to do so risks losing market and mindshare to more agile and innovative competitors.

    1. Joining the social matrix

    It was the first fully Internet-based bank in Poland. Today it sets the direction of mobile and online banking development by offering its customers a completely new, easy way to do banking and insurance. Using predictive Analytics has enabled mBank to discover individual customer preferences and identify the next best activity for its marketing efforts. Now the bank can initiate more direct conversations, resulting in a better understanding of its clients and generating revenue growth. With predictive modelling in place, mBank is prepared to respond and create the next big trend on the horizon.

    Digital, mobile-only banking is taking personalisation to a whole new level.

    Banks can use the data on its customers spending habits to advise them how to save money. This will help to bind the bank to their clients on a much more personalised basis and enhance existing trust.

    Gaining Business Value from Big Data Insights [TRAILER 1]

    Established players must engage customers with a real-time, multichannel digital experience, and make the most of innovative technologies. The old legacy systems are batch processing orientated.